roppongi hills
ROPPONGI HILLS INFORMATION
About Roppongi Hills
monthly_event
Facilities
Access&Service
Outline of Facilities
Town Guide
Mori Arts Center
Grand Hyatt Tokyo
Virgin Cinemas Roppongi Hills
Shops & Restaurants
Roppongi Hills Arena & Gardens
Roppongi Hills Residences
Roppongi Hills Mori Tower (office)
TV Asahi
Roppongi Hills Logo
Roppongi Hills Logo A Logo Does Not Necessarily Have to Be Just One Mark
And, even this exemplifies the "idea" of Roppongi Hills. Rock the existing conventions a bit, imagine and think.
Roppongi Hills:MAIN LOGOMARK
Main logomark
Roppongi Hills: Main logomark
Main logomark
Roppongi Hills: Main logomark
Six circles
Roppongi Hills: Six circles
Sub logomarks
Roppongi Hills: Sub logomarks
The logos for Roppongi Hills were chosen through an international competition. The selected winner, British designer Jonathan Barnbrook, came up with a series of innovative logos intimately integrating design and typography.

The six circles that form the basis of the logos, were suggested by the meaning of the kanji characters (ideograms) for Roppongi, which translates as six trees, and were then abstracted to become the circles you see. The very contemporary idea of integrating the typography of Roppongi in alphabetical orthography within the logo (six circles) was then conceived.

Moreover, the six circles also represent the diversity of Roppongi Hills with its many and varied activities such as work, residency, leisure, culture, shopping and entertainment, and provide easy and instant recognition of the concept and the meaning of Roppongi Hills.
In addition, in order to represent the diversity of Roppongi Hills, Barnbrook's design will not be limited to one fixed pattern, but will actually consist of a series of logos, two main logos and four sub-logos, with changing typographical style around the six circles.

This idea and style is a new experiment, both in the international arena and in terms of design approach, and it perfectly symbolizes the 21st Century reality of Roppongi Hills as the true cultural heart of Tokyo.
Jonathan Barnbrook
Jonathan Barnbrook
Jonathan Barnbrook is an acclaimed young graphic designer whose international renown is climbing rapidly. His work is not limited to business and commercial purposes and his talent far surpasses the framework of mere graphic design. In 1990, he established his own graphic design studio in Soho, London, and from that base he has been designing innovative projects for a wide range of clients in many countries, including his home country the U.K., and also Germany, Japan, and the U.S.A.. He and his team of five designers are currently involved in a broad spectrum of activities including printed materials, industrial design, typeface design and TV commercials. The book I WANT TO SPEND THE REST OF MY LIFE EVERYWHERE, WITH EVERYONE, ONE TO ONE, ALWAYS, FOREVER, NOW which he produced in collaboration with the Damien Hirst, has been highly acclaimed, winning both the Gold Prize and Grand Prize at the New York ADC (Art Directors Club), the Gold Award at the New York TDC (Type Directors Club) and the Gold Award in the General Entry category at the Tokyo TDC 97-98 (Tokyo Type Directors Club).
Top of Page
MORI BUILDING
COPYRIGHT MORI BUILDING CO.,LTD.